中国小康网
胡舒立
2026-03-04 03:25:58
Thisre-engagementisnotaccidental;it'sadeliberatedesignchoice.Websitesthatinvestintheir404pagesunderstandthatthisisanopportunity,notjustatechnicalfallback.It’sachancetoreinforcetheirbrandidentity,showcasetheirpersonality,andeventosubtlyeducateusers.Forinstance,atechcompanymightfeatureahumorous,brokenrobotontheir404page,subtlyreinforcingtheirexpertiseinfixingsuchissues.Acreativeagencymightpresentamind-bendingvisualpuzzlethat,whensolved,leadstotheirportfolio.Thepossibilitiesareasvariedasthewebsitesthemselves.
